Market
MarketPlans keeps one annual plan live, tracks budget vs. actual automatically, and makes sure nothing launches on your campaign calendar without funding behind it.
Overview
A planning and budget-tracking workspace for the single in-house marketer at a 10–200-employee company — not an agency roster, and not another general work-management tool. One annual or quarterly plan with structured sections and a revision log, a line-item budget builder, variance that calculates itself the moment an actual is logged, monthly and quarterly rollups, budget benchmarking, and a 12-month campaign calendar where every campaign links to the budget line funding it. Guided setup pre-fills from a real template, and scheduled check-ins prompt you before the CFO does.
The problem
A typical $10M-revenue SMB manages roughly a $770K marketing budget in ad hoc spreadsheets, and the cost of that shows up three ways: overspend discovered at the board meeting rather than before it (~$25,000–$77,000/yr, 3–10% of budget), five hours a week reconciling budget vs. actual by hand (~$12,500/yr in labor), and campaigns pulled mid-flight because nobody checked whether they were funded (~$10,000–$15,000/yr in missed launches). That is ~$47,500–$104,500 a year against a $990/yr Growth subscription.
Key features
- Annual/quarterly plan workspace with structured sections and a plan revision log
- Line-item budget builder with budget-vs-actual entry and automatic variance calculation
- Monthly and quarterly rollup views, plus a budget benchmarking module
- 12-month visual campaign calendar with campaign-to-budget-line linking and status tracking
- Scheduled check-in prompts so the plan gets revisited before quarter-end
- Plan and budget exports to PDF/CSV, available for the life of the subscription and 90 days after
- Guided first-plan setup pre-filled from a real template
Benefits & outcomes
- Catch budget overspend before the board meeting, not at it
- Recover the 5 hours/week spent reconciling budget vs. actual by hand
- Stop campaigns going in-flight without a funding line behind them
- 30×+ ROI on a Growth-tier subscription against the modelled cost of inaction