Blog
Domain Names
Choosing, valuing and buying a premium domain, and keeping it safe once it is yours.
After You Buy a Domain: Transfer, Registrar Lock and the Rules
The purchase is done. Here is how the domain reaches your own registrar, what the auth code and registrar lock do, which ICANN transfer rules apply, and how to point DNS.
Trademark Basics for Domain Buyers (Not Legal Advice)
Owning a domain gives you no trademark rights. Here is what to check on USPTO and CIPO before you buy, and why distinctive names are safer than descriptive ones.
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.com vs .io, .ai and .co for B2B Software
.io, .ai and .co are country-code domains with their own rules and prices. Here is when a non-.com is fine for a B2B company, and when the .com still matters.
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How to Check a Domain's History Before You Buy
A domain can carry its past with it: old content, spam listings, bad links, trademark conflicts. Here is a practical, free checklist to run before you pay.
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What a Domain Appraisal Can and Can't Tell You
Automated appraisals, comparable sales and your own use case answer three different questions. Here is how to read each one before you buy a domain.
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Brandable vs Keyword Domains for a B2B Startup
Keyword names explain themselves. Coined names are easier to protect and leave room to grow. Here is how to weigh the trade-off for a B2B company.
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Why Premium Domains Cost What They Do: A Buyer's Guide for Funded Startups
Venture-backed teams are the biggest buyers in the domain aftermarket. What separates a premium name from a cheap one, what the price actually buys, and when it isn't worth paying.
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